I’m Elisa — a creative marketing professional with years of experience in branding and marketing management for a specialty bookstore chain in Finland, plus international fashion industry experience from Hong Kong. I combine strategic thinking, design skills, and storytelling to create customer-focused campaigns that inspire and deliver results. Enjoy viewing my work below. 🩷
Suomalainen Kirjakauppa
Marketing and retail projects for the largest speciality bookstore chain in Finland.
Lane Crawford
Marketing, graphic design and photography for a global luxury fashion, beauty and lifestyle department store in Asia.
Golla
Marketing and design projects for a Finnish retailer and wholesaler of bags and accessories.
Maskikauppa.fi
The business I co-funded during the pandemic.
Hop Lun Limited, Dorina
Marketing strategy and content design for the Dorina lingerie brand in Hong Kong.
Visual Blockchain
Visual Blockchain – an award-winning concept designed to bring transparency and sustainability to the fashion supply chain through visualized blockchain technology.
Fendi Eco Fur Diffusion Line
An exclusive and trend-forward accessories and bags diffusion line made out of upcycled Fendi products. University project.
Zap Zee Magazine
This collaboration produced a cross-hatched trend-focused magazine called “Zap Zee”. The title of the Magazine means ”Magazine” in Cantonese and is a way of highlighting the uniqueness of the SCAD Hong Kong campus showcasing the diverse environment for students. University project.
The Rhythm of Nature
A look book for my handmade jewelry designed and made by me.
Bose Noise Control Pop-up Store
A Pop-up store strategy with marketing plan for Bose. University project.
Marketing Campaign for L’Oréal Paris
A collaboration to produce a cosmetic omnichannel advertisement campaign for L’Oréal Paris. University project.
6 Months Buying Strategy for Tiffany & Co.
A buying plan for the brand to maximize sales goals in diamond engagement rings product category. University project.
Private Label for Lane Crawford
Lane Crawford Skin Care is a private label collaboration inspired by the nature in Provence, France, and the Chinese aesthetic. University project.
Marimekko
Sidefame Marimekko – Finland 100 Anniversary Project (2017).
Agent Provocateur Brand Extension
Agent Provocateur Body Care is a brand extension idea for the lingerie brand to offer products beyond undergarments. University project.
Trend Reports
Trend report projects made in university.
Reincarnate Lookbook
A lookbook about a woman who looks back at herself from the future to the 1920s and transports through a mirror to experience her previous life. University project.
Photography
A collection of photograph projects.
Accessory design
Some of the accessory designs that I have crafted and created.