Suomalainen Kirjakauppa

Marketing and retail projects for the largest speciality bookstore chain in Finland.

Lane Crawford

Marketing, graphic design and photography for a global luxury fashion, beauty and lifestyle department store in Asia.

Golla

Marketing and design projects for a Finnish retailer and wholesaler of bags and accessories.

Maskikauppa.fi

The business I co-funded during the pandemic.

Hop Lun Limited, Dorina

Marketing strategy and content design for the Dorina lingerie brand in Hong Kong.

Visual Blockchain

Visual Blockchain – an award-winning concept designed to bring transparency and sustainability to the fashion supply chain through visualized blockchain technology.

Fendi Eco Fur Diffusion Line

 An exclusive and trend-forward accessories and bags diffusion line made out of upcycled Fendi products. University project.

Zap Zee Magazine

This collaboration produced a cross-hatched trend-focused magazine called “Zap Zee”. The title of the Magazine means ”Magazine” in Cantonese and is a way of highlighting the uniqueness of the SCAD Hong Kong campus showcasing the diverse environment for students. University project.

The Rhythm of Nature

A look book for my handmade jewelry designed and made by me.

Bose Noise Control Pop-up Store

A Pop-up store strategy with marketing plan for Bose. University project.

Marketing Campaign for L’Oréal Paris

A collaboration to produce a cosmetic omnichannel advertisement campaign for L’Oréal Paris. University project.

6 Months Buying Strategy for Tiffany & Co.

A buying plan for the brand to maximize sales goals in diamond engagement rings product category. University project.

Private Label for Lane Crawford

Lane Crawford Skin Care is a private label collaboration inspired by the nature in Provence, France, and the Chinese aesthetic. University project.

Marimekko

Sidefame Marimekko – Finland 100 Anniversary Project (2017).

Agent Provocateur Brand Extension

Agent Provocateur Body Care is a brand extension idea for the lingerie brand to offer products beyond undergarments. University project.

Trend Reports

Trend report projects made in university.

Reincarnate Lookbook

A lookbook about a woman who looks back at herself from the future to the 1920s and transports through a mirror to experience her previous life. University project.

Photography

A collection of photograph projects.

Accessory design

Some of the accessory designs that I have crafted and created.